Introduction
This is Frens Shoes, an urban footwear brand that exudes boldness and youthful energy. Embracing street culture and contemporary style, Frens Shoes offers a diverse range of kicks that blend urban aesthetics with premium craftsmanship. From sleek classics to eye-catching designs, Frens Shoes is the go-to brand for those seeking urban authenticity and trendsetting footwear.
The Logo
I wanted the logo to capture the essence of urban energy and youthful vibrancy using striking combination of strong yellow and black. The bold yellow hue symbolizes optimism, creativity, and a sense of adventure, reflecting the brand's dynamic spirit. The contrasting black adds a touch of sophistication and urban edge, creating a logo that embodies the cool and contemporary identity of Frens Shoes.
The Pattern
I wanted to create a pattern that will establish a distinct visual identity and reinforce brand recognition. The pattern serves as a consistent and recognizable element that can be incorporated across various touchpoints, from shoe designs to marketing materials. It creates a cohesive and immersive brand experience, resonating with the target audience and amplifying the brand's cool and urban aesthetic.
Everything shown is a mockup, made for testing designs and showing what could be. Before any merch is made, we need to see how the brand would play out.
Website
The website for Frens Shoes was designed to reflect the brand’s dynamic and trendy style, providing users with a seamless shopping experience. Bold colors, clear navigation, and engaging visuals ensure that customers can easily explore product categories and discover the latest arrivals. The design aligns with Frens Shoes' youthful identity, making it not just a storefront, but an extension of the brand’s energetic persona.
Banners
The banners were created to reinforce Frens Shoes' bold, urban aesthetic while driving promotions. Using striking colors and repeated shoe patterns, they capture attention and enhance brand recall. The concise messaging and strong calls to action direct users to act quickly, aligning with the brand’s goal of creating a memorable and engaging shopping experience.
Overall
The design process for Frens Shoes was a fun and imaginative journey. With a focus on fun and vibrancy, I had a great time trying to capture the brand's energetic spirit and create a vibrant collection that appeals to fashion-forward sneaker enthusiasts.