Introduction
Dafna Admati is a musician and artist whose brand needed a strong yet organic identity. The goal was to create a visual language that embodies her connection to nature and music while maintaining a modern and elegant aesthetic. The project included branding, a custom-designed website, and various branded elements.
The Logo
The logo is inspired by the laurel leaf (Dafna in Hebrew), symbolizing strength, creativity, and natural harmony. At its center, a soundwave integrates seamlessly, reflecting Dafna’s deep connection to music. The circular element surrounding the leaf represents continuity and artistic flow, creating a refined and meaningful brand identity.
The Cap
To enhance Dafna’s brand presence, I designed a branded cap featuring the logo. The embroidery maintains the delicate details of the design while adding a tactile, high-quality touch. The earthy green shade complements the brand’s nature-inspired theme.
Website
The website was crafted to provide a seamless user experience while capturing the essence of Dafna’s artistry. It features a clean and minimalistic layout, smooth navigation, and a color palette inspired by nature. The design emphasizes Dafna’s music and artistic journey, allowing visitors to engage with her work effortlessly.
Some of the pictures shown are a mockup, made for testing designs and showing what could be. Before any merch is made, we need to see how the designs would play out.
Overall
This project was a beautiful blend of branding, design, and storytelling. The result is a cohesive visual identity that reflects Dafna’s creative spirit and personal brand. The combination of the laurel leaf with a soundwave creates a unique, memorable, and meaningful brand presence.